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Founder in Amsterdam.

Pinned ยท the post that put Sushant on the map ยท Jun 1, 2025

Build in Public - Honest Monthly Review: May 2025 May was a beautiful chaos. My first full month after quitting my job to go all-in on my startup. I was loving it so much... I just couldnโ€™t stop working ๐Ÿ˜„ ๐Ÿ”ฅ Key Highlights: ๐Ÿ”น Launched 2 pre-MVP waves ๐Ÿ”น Worked ~12 hours/day (80% dev, 15% marketing, 5% learning) ๐Ÿ”น From 0 to 17 waitlist subscribers (they say 0โ†’10 is the hardest - agreed) ๐Ÿ”น 6 feedback calls with users - full of insights and motivation ๐Ÿ”น Value hypothesis: validated (and refined) ๐Ÿ›  Development I spent time carefully evolving the tech stack - choosing the right tools fit for purpose. (DM me if you want to debate these choices ๐Ÿ˜„) Frontend: Next.js 14 (App Router) Styling: Tailwind CSS Authentication: Clerk AI Models: OpenAI + Mistral Database: PostgreSQL (Neon) ORM: Prisma UI/UX: Figma Hosting & Deployment: Vercel Analytics: PostHog Email Marketing: ConvertKit ๐Ÿ“ฃ Marketing Honestly, I didnโ€™t spend as much time on this as I planned... I was enjoying coding so much. Stats: โ€“ 40,000+ impressions (across platforms) โ€“ 138 visits to the waitlist landing page โ€“ 17 waitlist subscribers โ€“ 6 user calls ๐Ÿ“š Learning Not much structured learning - but lots of learning by doing. โ€“ Prompt engineering โ€“ Color theory โ€“ HTML, CSS, JS (refresher) โ€“ ES6 + modern JS โ€“ React + Next.js โ€“ RAG basics ๐Ÿง˜โ€โ™‚๏ธ Founder Habits I quit morning chai... and wow, didnโ€™t realize how addicted I was ๐Ÿ˜‚ Time spent this month: โ€“ Power walks: 500 mins โ€“ Asana & Pranayama: 240 mins โ€“ Yoga Nidra: 400 mins โ€“ Meditation: 0 mins ๐Ÿ˜… (letโ€™s fix that in June) Whatโ€™s coming in June: โ€“ Build core functionality (every landing page = unique, conversion-focused copy + design) โ€“ Launch the 3rd pre-MVP wave โ€“ Hit 100 waitlist subscribers โ€“ Run cold DM outreach campaign โ€“ Begin planting SEO seeds For the uninitiated: Hi, Iโ€™m Sushant... 35, living in Amsterdam. I recently quit my job to build @Lessgo_ai -> an AI-powered landing page builder focused on emotionally resonant, conversion-optimized copy. Iโ€™m building in public. The good, the bad, and everything in between. Follow along. Iโ€™ll share everything honestly.

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Skills and tools
Next.jsTailwind CSSPostgreSQLPrismaFigmaOpenAI
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On the map sinceSep 2026
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