Yesterday, I mentioned that I’ll be building more in public this year. Off the back of that, a few people have said they don’t fully know my story, so here’s a bit of a reintroduction. At 13 years old, I started working full-time as a chef. That continued until I was 26. But while I was working crazy hours in the kitchen, I had an obsession with entrepreneurship. I knew I wanted to make it on my own, but I didn’t have the money or means to do so yet. So, I did what a lot of people do in the early days, worked every hour under the sun in my job and built projects, communities, and websites in the small pockets of time I had left. If you know anything about chefing, you know there’s not much spare time. I sacrificed friendships, relationships, and opportunities because I was so locked in on my goal. But I also believe that consistency and relentlessness beat everything. That mindset is what got me here. Not every project worked. In fact, most of them didn’t. But I started making money online through CPA and affiliate marketing while at college, and that led me to build a small community around affiliate marketing. I never thought it would turn into anything, but it did. It grew into the largest affiliate marketing community online, and over the course of a decade, I built it into something I was able to sell in 2017 to @neilpatel for over seven figures. Through that community, I met my business partner @andyhaskins, and together we started Landing Page Guys, which later became ConversionWise, a conversion rate optimization agency. Over the last 12 years, we’ve grown it into one of the largest CRO agencies in Europe, currently running ongoing CRO and experimentation for around 70 brands with a team of 70+ specialists. Last year, we exited the business, taking part of our deal in shares in the bigger company that acquired us. We’re now on the board and play a bigger role in that company’s growth, but our day-to-day is still fully focused on running ConversionWise. I’m now officially the CEO of ConversionWise. Outside of work: 👨‍👩‍👧‍👧 I’m 37 years old, married, and a proud dad to two amazing daughters. 🚀 I’m passionate about entrepreneurship, communities, eCommerce, and CRO. 🍷 I love food and drink, especially fine dining, and traveling across Europe to explore different cuisines. 🚆 I don’t fly. I’m completely petrified of it. So we travel across Europe by road and rail instead, exploring Spain, France, Italy, Switzerland, and beyond. ⚽ I’m a huge Liverpool FC fan, traveling a 6–7 hour round trip several times a year to watch them play (my dad was originally from Liverpool). So why start building in public now? Because I’ve always admired people who do (shoutout to @levelsio, @marclou and others). Over the last 12 years, I’ve built seven-figure communities, an eight-figure agency, and now we’re part of a larger M&A play. We’ve learned so much, both from the wins and the losses. And I know that sharing openly, being a little more vulnerable, and engaging in conversations will not only help others but will also help me keep learning and growing. There are some huge things coming this year, new solutions, new businesses, and exciting projects that I can’t wait to share. So, if you’re into CRO, community building, agency growth, or just the journey of scaling businesses, let’s connect. And if you’ve made it this far, drop a comment, DM, or just keep engaging. That’s what will keep me sharing. Let’s go. P.s, this was one of the first times I spoke on stage at Affiliate Summit, I'm a few pints deep for the nerves.

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