After using this app for 14 years, I finally gained my first client that found me on X. I've seen dozens of awesome advisors (and other professions) just absolutely kill it with marketing & biz dev on this platform. I just thought they had a special formula or were best friends with Elon. Turns out that everything they say about just posting all the time, mostly without giving a tweet a second thought, is the absolute truth. 14+ years I've been using this platform all wrong. I will raise my hand and admit that I did/do have mostly college football and NBA content on my 'For You' page. The majority of my time on X was 'content consumption' not 'content creation'. That to me is now what I view as the 'Secret Solution'. I made a commitment at the beginning of this year to post all the time, at everything. I've blasted hundreds of lame tweets but just kept at it. It's September and that means I've spent 9 months just yelling into to void before anything happened. And then something crazy cool did happen. Over the last 6 weeks my silly fun tweets generated 2.7M impressions(!!!). 9,000+ people went to my profile. I had over 8,000 hits on my website and 15+ emails/dm's/meetings. And now 1 client. (With more soon to come) I love X. It really is the one place where people building anything can share and connect. Anyway, if you're an advisor and ever want to connect, I'd love to talk. And if you're someone wanting to work with an advisor who specializes in charitable giving tax planning and builds their own custom portfolios -> send me a dm. Let's chat.

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