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Leo Mishin@theleomishin Β· πŸ‡¦πŸ‡ͺ Dubai, United Arab Emirates Β· Solo maker
hi, I'm Leo, I'm 19 I've wrote my first line of code at 7 At 16 I built a cold email agency that did $240,000 in revenue for B2B SaaS companies At 18 became CMO at a legal/relocation company Today I run YouTube agency working with 6-7 figure founders here's how I got here: I was born in Moscow, Russia πŸ‡·πŸ‡Ί When I was 7, my dad introduced me to coding. I've been learning ever since, eventually shifting into full stack development. In 2020, when I was 13, I started my first SaaS startup At this time there was no AI, no Claude. Only docs, Stack Overflow, and a lot of hours. It was a tool that helped viewers book music on streams through donations (we took a commission from the donations + monthly subscription) A couple of streamers used it through our network and referrals (made some money, not a big one tho) But I had a crazy shiny object syndrome, so I shifted... To chatbots Then marketing tools Then... I kept hopping from one idea to another, yet one thing kept me inside my revenue ceiling I sucked at marketing. COMPLETELY So I made a decision: I'll become so good at marketing that people won't stop buying from me I started to read, watch, and learn Book after book, podcast after podcast, video after video, trying thing after thing I got better Two years later I built Formify, a B2B form builder I started actively pushing it through content, articles, socials, and SEO In just 30 days I've collected 500 beta users I built a community and a feedback board. People were supporting and engaging with what I was building FINALLY For the first time, I wasn't just building something and hoping people would find it I actually knew how to get attention and how to convert it I knew how to make people care That was the moment I realized marketing was a skill I could build So I decided to go all into marketing That same year I opened an X account and started posting the design work I was doing (initially it was design for my SaaS, then I shifted into web design) Tbh my designs sucked initially Anyways, a couple of months in I'd gained 750 followers. Then leads started to DM me, people started paying Project after project At one point I even hit $750 in a single day, and overall I made 5-figures from that account I didn't think much about it at the time I just posted and it just worked Meanwhile I kept consuming more business content, going deeper and deeper. Sam Ovens 🐐 Alex Becker 🐐 Charlie Morgan 🐐 At 16 I joined Charlie Morgan's Imperium Acquisition and started Acquisition Catalyst, a cold email agency for B2B SaaS (I felt like the perfect fit since I'd been running SaaS myself) 3.5 months of 16-hour grind days. Millions of cold emails. My first sales calls (complete cringe, by the way)... And $240,000 in client revenue. $240,000 in client revenue... It was amazing feeling For years I had been building things, switching ideas, trying to figure out why nothing was really taking off And suddenly it all made sense. I wasn't bad at building. I was bad at getting attention. Now I understood the game. A god damn quarter of a million dollars generated because of what I'd built. I remember thinking... "This is it." Marketing wasn't the thing holding me back anymore. It became the thing that could make everything else work. That's where I learned to think from the buyer's side: selling to cold audiences, targeting, offers, positioning, funnels, almost everything. Next year, at 18 I became CMO at a legal/relocation company I watched CPA keep climbing and outreach getting more and more saturated We've doubled on organic, and it worked great At the same time, I kept looking at the guys printing money with organic content. It looked insanely scalable. Insanely high ROI. And I already knew it worked because of my experience in SaaS/X/Legal The more I looked at it, the more I wanted to make a pivot So I made another decision: I left my high-paying position My equity My revenue share And went all in on organic This year I started https://t.co/3OElvmR6QE (SWC). This is where I help founders turn YouTube into a channel that actually brings them clients while building a personal brand people trust We've already generated six figures in client results I'm working with amazing 6-7 figure entrepreneurs And I've just decided to commit to it full time We also launching https://t.co/fYBLbGdP0O with the vision of building the most accurate and detailed data & insights layer for organic marketing. And it would be stupid to run a personal branding agency without building one myself. So now I'm doing exactly what I do for my clients. Posting Building in public Documenting everything My closest goal is to start hitting $10k/month consistently I'll document everything along the way. Would love to have you join the journey ❀️
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